Linkedin Marketing

1) Get noticed
The first step for marketing with LinkedIn would be a no-brainer: sign up if you haven't! This is so mainly because one cool fact I know about LinkedIn is that your name can be searched on Google and your LinkedIn profile will appear on the first page. Digital Marketing Institute Could you imagine how powerful this networking site is for your business? People will just search your name on Google and they could instantly access your profile.

 2) Use search engine optimization
Getting signed in is not enough to be seen in Google. Search engine optimization is a technique used to increases your chances to be seen in the front page, which is what anyone would want. You could customize hyperlinks to your related website. For example, you could change the title of your blog from "Blog" to "Networking Blog". You could also customize your LinkedIn URL. This is to make typing of your link faster and easier. You should edit your information: make it specific and key in relevant words that potential employers and customers search for in Google or other search engines online.

3) Ask for recommendations
Having recommendations impacts the minds of future employers and/or customers. Word of mouth marketing is an integral part of LinkedIn marketing. You can find the link for asking for recommendations under each position you entered in. You ask for recommendations from your employers in LinkedIn. You must help your previous or present employer what job you're asking a recommendation to enable him to give out specific ones. By doing this, you can assure your prospect a great working experience with you.

4) Join groups
Groups are potential marketplaces to expand your horizons. Active participation would further open the way to business relations. You can start a discussion on the latest product or business controversy to stir up reactions and get them into the discussion. You can also give out advice to your group mates. Without participation, joining a group would be pointless. What you are saying whenever you start a group discussion or engage in one or contribute to your groups is that you are open to communication and able to help out with their needs.



5) Link your social media
You can broadcast information to different venues and therefore more people by following this step. You could now import your blog feeds directly to your LinkedIn profile with LinkedIn applications like the WordPress app and Blog Link. You can also display your Twitter updates (tweets) and import LinkedIn accounts of contacts in Twitter through apps such as Tweets. Include your info on other networking sites such as Facebook and Twitter. This way, you can contact those people who use other media more often and reach out to your LinkedIn contacts in other social media.

6) Generate prospects

You can start with people you know already. Search for them in LinkedIn if they have an account. You can even search for people to talk to. The first place to do this is in a group. End your comment with a link to your own site. You can also talk with someone who just responded to a comment or discussion of yours. If you have what t takes, you could also search for people you're not related in any

way. You can search for such prospects by the company, job or industry.

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